About Us
Founded by bookstagrammer Amy (@romantasy.myromanempire), Once Upon a Book Tour is a virtual book tour company led by a graphic designer with professional marketing agency experience, specializing in romance and romantasy book promotion.
Once Upon a Book Tour was created to support indie authors through strategic digital marketing and creative content. We offer customized virtual book tours for romance and romantasy authors worldwide, including cover reveal tours, release day blasts, promotional book tours, and review tours. Each online book tour is thoughtfully curated to support book launches, build reader engagement, and strengthen an author’s online presence across social media platforms.
Currently focused on Instagram book tours, Once Upon a Book Tour plans to expand to TikTok book tours, blog tours, and additional digital platforms. All tours are fully customizable to meet your book marketing goals. Feel free to reach out with any questions—we look forward to helping you promote your next release and reach more readers.
FAQs
You’ve got questions? We’ve got answers.
What genres does Once Upon a Book Tour specialize in?
Once Upon a Book Tour specializes in romance and romantasy, including contemporary romance, fantasy romance, paranormal romance, romantic fantasy, dark romance, cozy romance, and romance-adjacent fantasy. We welcome both traditionally published and indie romance authors across all heat levels.
Do you accept genres outside of romance and romantasy?
While our primary focus is romance and romantasy, we may accept select titles in other genres on a case-by-case basis. This includes books with strong romantic subplots or crossover appeal. Acceptance depends on audience fit, content alignment, and current tour availability.
What types of virtual book tours do you offer?
We offer a variety of virtual book tours designed to support authors at every stage of their release, including cover reveal tours, release day blast tours, promotional book tours, and review tours. Each tour is customized to fit your book’s genre, audience, and marketing goals.
What platforms do your virtual book tours use?
Our virtual book tours currently focus on Instagram and Bookstagram, where romance and romantasy readers are highly engaged. We plan to expand to TikTok (BookTok), blogs, and additional social media platforms in the future.
Are your book tours available worldwide?
Yes! Once Upon a Book Tour offers location-neutral, online book tours for authors worldwide. Because our tours are fully digital, we can promote books to readers across multiple countries and time zones.
Do you work with indie authors?
Absolutely. We proudly support indie authors, small presses, and debut authors looking to grow their readership through strategic book promotion and online visibility.
Can tours be customized for my book?
Yes. All tours are fully customizable, including tour length, content types, genre focus, and promotional goals. If you have a specific vision for your romance or romantasy book tour, we’re happy to tailor a package to fit your needs.
Do you accept all heat levels and content?
We accept romance and romantasy books across a wide range of heat levels and themes. Content warnings are always respected and clearly communicated to hosts when applicable.
How far in advance should I book a virtual book tour?
We recommend booking at least 5-6 weeks in advance. However, limited last-minute availability may be possible depending on schedule.
How do I book a tour?
You can book a virtual book tour by contacting us through our website or completing our booking form. If you’re unsure which tour type is best for your book, we’re happy to help you decide.
What is your AI Policy?
Once Upon a Book Tour does not currently promote titles that utilized AI in their writing, cover design, or using AI-generated artwork in any marketing materials or promotions.